Join our training webinar in partnership with the Market Research Society on 22nd November!
Many people associate ‘eye tracking research’ with understanding shoppers and their browsing behaviour. While this is a useful application, there are so many more aside from exploring the supermarket shelves. This webinar will explore the potentials of eye tracking research, providing an overview and covering the 5 Ws of this technique: that is, the ‘who, what, when, where and why’ – all the things you wanted to know but were afraid to ask.
Join us for an ‘eye opening’ experience and take a glance into the world of possibilities eye tracking can offer!
Who will find it useful
Aimed at anyone new to the topic, with an interest in how this exciting method may be applied in the field of research. You’ll find this an easily accessible yet informative introduction to the subject matter as we walk through the fundamental principles and how it can be applied to a wide variety of sectors scenarios.
Over the course of this webinar, we’ll provide an overview of:
- What eye tracking is and why you should include it in your research
- A diverse range of applications for the technique
- Potential barriers – and suggestions on how to navigate and overcome them
By the end of the session you’ll have understanding of:
- Why and how it delivers insights that can’t be reached through traditional methods alone
- How it can be applied to a variety of research problems
- What a simple yet effective research design may look like
About the speakers
Speaker 1: Rhiannon Phillips
As a behavioural psychologist with a Masters in Social Cognition, Rhiannon’s knowledge and expertise comprise a core part of Breaking Blue’s Behavioural Sciences team. Along with a specialism in behavioural economics, since embarking on this learning journey in 2006, Rhiannon has gained experience with a variety of biofeedback methodologies including eye tracking and facial coding and worked on how these can supplement the insight of traditional methods.
Speaker 2: Katherine Ramek
Katherine joined Breaking Blue in 2017 after achieving a degree in Psychology. She is incredibly curious (i.e. nosey!) about human behaviour and uses mixed method approaches to explore this. She is a brilliant interviewer and enjoys complementing qualitative research with innovative techniques, like eye tracking, to explore what people do rather than what they say.
For more information and to register, visit the MRS website.