Stirring the sleeping giant: Latin America in the spotlight

Martin_small2It’s the Rio Olympics this year, and the world will once again turn its attention to Brazil, and Latin America as a whole. Press coverage of the region is regularly unfair and negative, largely through ignorance and scaremongering, so a renewed focus might dispel some myths and shine light where it’s needed.

Yes, there is economic uncertainty – just as there is in other ‘emerging’ markets – but the region is tipped to grow strongly from 2017 onwards, and may well benefit from an Olympic-sized boost.