Recipes for success: doing consumer research ‘right’ in NPD

Breaking Blue

Join us at the Food & Drink NPD & Innovation Summit on 7th November!

Our consumer insight specialists Kate Downer and Rhiannon Jones will be talking about best practice in driving the NPD process with consumer research.

Using consumer research case studies from convenience, bakery and snacking categories, we’ll tell you how to make the process agile and maximise value for money while generating the best, most powerful consumer insights.

Join us on Tuesday and discover the best route from ‘idea’ to ‘product’ via ‘research’ – whatever your starting point.

For more info click here.