Writing home: how the meaning of ‘home’ is changing – and what brands need to do in response

We Breaking Bluers are big on extra-curricular activities. When we aren’t cycling from Glasgow to Battersea, supporting our company charities or … supporting our local pubs … we like nothing more than a natter about the broader issues that affect the work we do. A few months ago, we hit on the idea of ‘home,’ suspecting that what it means is changing, and that brands should show consumers they understand.

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UNDERSTANDING THE CHINESE CONSUMER IN THE 21ST CENTURY: KEY ATTITUDES AND TRENDS

Consumerism in China has come a long way since the initial market policies of the early 1980s. A whole generation has now been born into China’s burgeoning consumer society, and they are departing from the less commercial views of their parents. This generation is shaping China’s development – it is their attitudes and buying habits that will impact on how the West responds to, and works with, China’s growth.

In this presentation, Alison Hulme outlines some of the key trends in China’s consumer market, examining the attitudes behind consumerism in 21st Century; looking at, for example, generational differences in consumerism, the popularity of copycat goods and the reasons behind certain brand messaging successes and failures.

Read ‘Understanding the Chinese consumer in the 21st century’ here.

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Transport Focus: Rail delays and compensation – what passengers want

transport-focusEvidence from this latest research provides valuable insight into passengers’ experience of delays and claiming compensation. It shows a significant increase in the number of eligible passengers claiming compensation, from 12 per cent in 2013 to 35 per cent in 2016. The findings also help understand why some passengers don’t claim compensation.

Click here to read the full paper.

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