We Breaking Bluers are big on extra-curricular activities. When we aren’t cycling from Glasgow to Battersea, supporting our company charities or … supporting our local pubs … we like nothing more than a natter about the broader issues that affect the work we do. A few months ago, we hit on the idea of ‘home,’ suspecting that what it means is changing, and that brands should show consumers they understand.Details
Consumerism in China has come a long way since the initial market policies of the early 1980s. A whole generation has now been born into China’s burgeoning consumer society, and they are departing from the less commercial views of their parents. This generation is shaping China’s development – it is their attitudes and buying habits that will impact on how the West responds to, and works with, China’s growth.
In this presentation, Alison Hulme outlines some of the key trends in China’s consumer market, examining the attitudes behind consumerism in 21st Century; looking at, for example, generational differences in consumerism, the popularity of copycat goods and the reasons behind certain brand messaging successes and failures.Details
Evidence from this latest research provides valuable insight into passengers’ experience of delays and claiming compensation. It shows a significant increase in the number of eligible passengers claiming compensation, from 12 per cent in 2013 to 35 per cent in 2016. The findings also help understand why some passengers don’t claim compensation.Details
LARIA 2016 conference in Manchester – “Shining a light on local migration and development in a London Borough”
Using recent studies on local migration and housing-led development, our key note presentation shows how the impact of local area research can be maximised by making full use of innovative reporting and communication vehicles.
Click here to read the full paper.Details
Collecting office insight from a 1,000 technology decision makers and end-users, this report aims to understand how working practices are evolving and the value, and impact, of the latest document handling technology.
Click here to read the full report: http://www.canon.co.uk/for_work/business-services/outsourcing-and-consultancy/transformation_insight/
This publication reviews evidence from experiments Breaking Blue have run using gamification as well as showing some examples of the latest gamification techniques.
It also considers the practical challenges of implementing gamified surveys for agencies, clients and panel providers. Click here to read the paper.Details
Our latest report on Pension Charging reports on the charges paid by 9.4 million members of DC pensions across 106,000 schemes in the UK.
While most members of auto-enrolment pensions paid charges within the government’s new cap, 1.3 million members of older schemes were subject to charges higher than this. Click here to view report (pdf)
This report provides the findings from a study commissioned by the Department for Work and Pensions (DWP), to evaluate employers’ and workers’ experiences of automatic enrolment. The research was designed to assess the effect of automatic enrolment on employers and their organisations. Click here to view report (pdf)