UNDERSTANDING THE CHINESE CONSUMER IN THE 21ST CENTURY: KEY ATTITUDES AND TRENDS

Consumerism in China has come a long way since the initial market policies of the early 1980s. A whole generation has now been born into China’s burgeoning consumer society, and they are departing from the less commercial views of their parents. This generation is shaping China’s development – it is their attitudes and buying habits that will impact on how the West responds to, and works with, China’s growth.

In this presentation, Alison Hulme outlines some of the key trends in China’s consumer market, examining the attitudes behind consumerism in 21st Century; looking at, for example, generational differences in consumerism, the popularity of copycat goods and the reasons behind certain brand messaging successes and failures.

Read ‘Understanding the Chinese consumer in the 21st century’ here.

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Transport Focus: Rail delays and compensation – what passengers want

transport-focusEvidence from this latest research provides valuable insight into passengers’ experience of delays and claiming compensation. It shows a significant increase in the number of eligible passengers claiming compensation, from 12 per cent in 2013 to 35 per cent in 2016. The findings also help understand why some passengers don’t claim compensation.

Click here to read the full paper.

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To game or not to game: an investigation of the impact of survey visualisation and gamification

how to gamify surveysThis paper describes our unique experiment on the impact of visualisation and gamification on survey design for a low-engagement topic. This paper, which has also been featured in the International Journal of Market Research, explores why, when compelling evidence for the impact of more engaging surveys exists, the average survey has changed little in recent years.