We’re original thinkers using leading-edge approaches. Take a look at some of our latest thinking below

How to spot fraudulent respondents and data bots in your data

As a researcher, one of the things I most look forward to on a project is getting a first look at the…

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22nd January 2019 | Blogs | Charlotte Crichton

The importance of diversity and inclusion in your marketing campaigns

Pepsi, H&M, Dove, ASOS, Kellogg’s – What do these companies have in common? They have all made serious blunders in their marketing campaigns…

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22nd January 2019 | Blogs | Ruva Mankola

Using behavioural economics to improve recycling rates

While at a conference recently I took the photo below.  To me it summarises the current situation in the UK when it…

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22nd January 2019 | Blogs | Rachel Cope

Secret army base forgets to turn off location services

You may have seen an amusing news story recently about US soldiers inadvertently giving away the location of military bases in Syria…

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22nd January 2019 | DIgital, Research, Technology | Guy Garside