Join us at the Smart Factory Expo on 15th November. Our MD and B2B research expert, Kate Anderson, will be talking about how critical it is to build Voice of the Customer into your change programme.

Drawing on examples from global key account studies, Kate will show how you understanding customer needs and building these into your strategy can avoid costly investments and drive smooth change.

For more info and to book your free spot visit the Smart Factory Expo website.

About Kate

Kate heads up (and inspires) BB’s team of insight experts, championing their work and the breakthroughs BB bring clients. With 25+ years’ experience in global B2B tech insight, Kate’s a seasoned, dynamic and hands-on researcher.

Kate’s work – and vision – help businesses to move forward through insight. Her resourcefulness and agile approach to problem-solving ensure BB deliver both pragmatic and practical research design; her determination to get to the root of issues drives our focus on clear insights, and her wealth of commercial understanding means BB make actionable real-world recommendations.

Her B2B experience is unparalleled:

  • Kate’s designed and directed studies addressing every flavour of B2B insight need, ranging from market opportunity mapping and new product and service development, to measuring and forecasting market share and size. Her expertise spans product and portfolio optimisation, pricing, messaging, key account studies, satisfaction and segmentation
  • She’s researched an exhaustive range of B2B product and service categories, including 3D printing, specialist materials and ingredients, supply chain and logistics, digitisation, learning and development, food service and franchise operations, computer and telecoms networks, hardware, software, service and support
  • Her project and client portfolio is truly global, with particular expertise in emerging markets. Kate led BB’s first depth interviews and focus groups working for HP in post-Glasnost Russia and our China back in the ‘90s. Working on behalf of organisations like 3M and Ahlstrom-Munksjo, her recent projects have taken us deeper into the Middle East and Africa, and into the most remote corners of Asia

An enemy of weasel words and a big fan of the “So what?” Kate’s projects can be counted on to deliver not just insight, but effect and impact.

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