You wouldn’t shout abuse at someone when pitching to a client any more than you would explain the benefits of your business practices to a football team – and on social media, it’s equally important to remember that different rules apply in different places.
If we’re ever going to solve the problems of congestion, fuel depletion, climate change and associated health issues we need to change travel behaviour.
Recently I’ve been reading about Apple’s long-awaited Apple watch. This would be Apple’s entry into the market of wearable technology, which is probably the most talked about area in tech. Some of the benefits of wearables being talked up are staying connected all the time, having a computer on you wherever you are, whenever you need it.
Last week I witnessed quite a long altercation on a train between a passenger and the train manager: the passenger was insisting that the trains were filthy, that it was like “travelling in a third world country,” accused her of lying
Living outside of London has its pros and its cons. I say this with some authority, as I’ve been re-adjusting to life outside the capital over the past six months or so. From a travel perspective you can’t get away from the fact that London has a far superior public transport network to the rest of the UK.
It’s easy to overlook the importance of design in successful communication. Too often the value of an important piece of communication is lost through poor design. If the audience is turned off by the presentation, they won’t get the message. This maxim seems to be lost on today’s transport companies, but it hasn’t always been this way.
You can learn a lot from observation. It’s an undervalued approach to research in my opinion. And where better to observe others than while travelling on a train? It’s almost unavoidable.
Over the past week I’ve had the opportunity to attend both the Passenger Focus’ event Passenger Power and the European Bus Operators Forum. Both were interesting and it was great to hear how rail and bus operators are taking a keener interest in what their customers have to say.