It was very refreshing to hear Conny Kalcher, VP Marketing and Consumer Experiences of LEGO, talk at a recent Big Questions Live show about their approach to innovation and driving customer satisfaction. She spoke candidly about failures at LEGO, how they learnt from those, quickly adapted and put in place alternative plans.
I reckon B2B marketing is much, much tougher than consumer marketing.
When you’re selling to businesses, there’ll typically be complex supply chains, multiple decision-makers and intricate contracts and deals to hammer out.
We’d all like to think we offer an excellent standard of customer service – some of us are more realistic about this than others! And surely if it really matters we’d want to check this out, scientifically. Any company with a high profile customer-facing identity should be commissioning surveys on a regular basis, to investigate how they are regarded.
There’s much talk of a shortage in STEM (science, technology, engineering and mathematics) in both the US and the UK. In the UK, there is general consensus that there is a shortage – Read Professor John Perkins’ Review of Engineering Skills (BIS Nov 2013)
Arun hit the nail on the head when he highlighted the merits of gamification. We researchers love how this helps us engage respondents in the survey process or, in Arun’s case in the process of learning Spanish. Well done Arun! Or should I say, ¡bien hecho!
Another year and another set of resolutions. Some vow to quit smoking, others join a gym for a year and give up after a few weeks. My resolution, however, was to learn another language. After all, I speak 2.5 languages already, how hard can learning another one be? The problem is, I get very easily bored.
The 2013 Global Transfer Pricing Survey, conducted by Consensus Research, combines a set of interviews with tax directors and senior tax professionals in parent companies (global headquarters) across 26 markets, with interviews among tax directors working for multinational subsidiaries.
Click here to read the full report.
Last month I gave a talk to the UK Market Research Society on how shopping is becoming an increasingly complex process where the customer is faced with an array of options to choose, experience and buy products.
There are a lot of statistics out there. I should know; I’m partly responsible for the creation of many of them (12.47% according to some sources)! As most of us know, any argument can be supported with a statistic from one survey or another.
If you have 10 minutes over lunch today, check out this fly on the wall account of a day in the life of the ONS (the UK’s Office for National Statistics) in The Guardian. It sheds rare light on just how national statistics are produced and shows just how complicated this can be.