As B2B marketers we often take a company’s strengths for granted and focus more on identifying and fixing its weaknesses, i.e., the “gaps” vs. customer needs and competitor performance. This is certainly understandable, but we may be missing an unique opportunity.
The RNLI, in partnership with the British Canoe Union (BCU), commissioned this project to understand more about participants’ attitudes to risk and safety. The research was designed to assist with the development of coastal safety campaigns and messages that are closely targeted towards those canoeists and kayakers.Click here to view the report (pdf).
What we know about neuroscience might impact on how we design and deliver market and social research projects. My first ‘neuroblog’ considers the impact on decision making of the brain’s need for and use of glucose, and how we might use this relatively new learning when devising our research.
I’ve recently completed work experience at Breaking Blue, a market and social research agency, and thought I’d share some reflections on my first stint working in the industry.
It’s that time of year again where we look back at the closing year, and speculate about how 2015 will develop. For the tech-minded researcher like me, it’s a chance to look at the wider market trends and see the bigger picture.
I’m getting very opinionated of late – everyone seems to want my opinion. Leastways, that’s what they all say when they email me links to their customer satisfaction surveys.
Recently I’ve been reading about Apple’s long-awaited Apple watch. This would be Apple’s entry into the market of wearable technology, which is probably the most talked about area in tech. Some of the benefits of wearables being talked up are staying connected all the time, having a computer on you wherever you are, whenever you need it.
Hype or reality? Is 3D really going to be the disruptive technology it’s mooted to be or is it just another fad with no real practical application outside niche design sectors?
Last week I witnessed quite a long altercation on a train between a passenger and the train manager: the passenger was insisting that the trains were filthy, that it was like “travelling in a third world country,” accused her of lying