GAMIFICATION: When will we wake up to the need to transform the online survey?

In recent years there’s been a lot of attention among insight professionals on the need to engage online research participants to address declining response rates and the risk of poor quality data.   The number of people available through online panels has plateaued, and we are seeing co-operation and completion rates plummet.  This raises real concerns about the representativeness of survey participants who are recruited from online panels.  The implication is bad data for clients, and there is no doubt that the reputation of online surveys is in decline as clients seek different sources of insight from observational approaches and greater use of “Big Data”.

Leading Business by Design Summit 2015

LogoRGB200pxl1-150x150Join the national conversation on design in manufacturing at the Leading Business by Design Summit 2015, on 18th June in Birmingham.  Phil Stubington will be sharing insights from our research at the plenary session, along with leading lights from industry and academia.  Full agenda here

At the event you’ll hear directly from some of the world’s most successful manufacturing and design organisations on how they are using strategic design to: 

Singing the praises of the unsung heroes, March 2015

MacmillanIt was exciting to see Macmillan publish their “Hidden at Home” report recently, and to see it making an impact.  It looked at the level of social care needs that people with cancer have, and mruk conducted the research that underpinned the report.

Social care covers a wide range of different needs, and inevitably different types of help and support are required to meet these needs. What was really newsworthy in our findings was how much support is being provided by the family and friends of people living with cancer. We found that three quarters of people with practical and personal needs were reliant on support from family and/or friends.