A few weeks ago I hosted a media research ‘masterclass’ for the team. For a while it’s been a personal development objective to contribute to our Academy training programme, and pass on experiences from my previous roles. I admit I was a bit reluctant – who is really that interested in what I used to do? The session turned out to be one of the most rewarding experiences of my research career so far.
Comrades in research! I’ve been consulting my clever, opinionated colleagues. I’ve been ruminating. I’ve even done a little points allocation exercise. The result is the (my) definitive ranking of 10 terms the market research industry loves to death and has consequently over-used to the point of exhaustion! Here it is.
It started with UK Channel 4 TV’s Gogglebox and now the concept’s a global phenomenon with the format franchised to US (Bravo TV’s The People’s Couch), China, Denmark, Ukraine, France, Spain, Canada and Germany. Yes, people love watching people watching telly. Indeed, I know many researchers who find Gogglebox addictive – it’s an ethnographer’s “busman’s holiday”.
Everyone knows humans are expert at pattern recognition. You know it, I know it. Everyone knows it. Over time, evolution has ensured that we are very efficient at spotting patterns; whether it was the saber-toothed tiger lurking in the high grass, the ripe fruit waiting to be found in the bush or learning how a pack of herbivores move during a hunt, it’s a big deal for humans and a massive part of what we are. In fact, we are so good at pattern recognition that sometimes we can see patterns where there are none. But I digress…
Whether we like it or not, the Net Promoter Score (NPS) is well established as a pretty standard measure of how people feel about their experience of a particular company or brand.
“You should write a blog entry” has been by far the scariest task that has been suggested to me since I joined Breaking Blue. However, every time a new year starts, you cannot help but look back at the previous year, so I decided to use this reflection to share the experience of my first year as an employee here…
It was no surprise earlier this week when it was announced that 3D TV will be no more. Television manufacturers will, we’re told, cease production of 3D sets due to a lack of demand.
Lean is about challenging the way things are done. It focuses on the elimination of unnecessary activities, stocks, expenses, work spaces and manpower to increase efficiency and reduce costs.
I saw these two different sets of recycling bins in Changi airport on Friday and they really caught my eye.