Sharing data is the way to achieve immortality

A few weeks ago I hosted a media research ‘masterclass’ for the team. For a while it’s been a personal development objective to contribute to our Academy training programme, and pass on experiences from my previous roles. I admit I was a bit reluctant – who is really that interested in what I used to do? The session turned out to be one of the most rewarding experiences of my research career so far.

If you want to know the answer, stop asking questions

It started with UK Channel 4 TV’s Gogglebox  and now the concept’s a global phenomenon with the format franchised to US (Bravo TV’s The People’s Couch), China, Denmark, Ukraine, France, Spain, Canada and Germany. Yes, people love watching people watching telly. Indeed, I know many researchers who find Gogglebox addictive – it’s an ethnographer’s “busman’s holiday”.

Visualise your data!

Everyone knows humans are expert at pattern recognition. You know it, I know it.  Everyone knows it. Over time, evolution has ensured that we are very efficient at spotting patterns; whether it was the saber-toothed tiger lurking in the high grass, the ripe fruit waiting to be found in the bush or learning how a pack of herbivores move during a hunt, it’s a big deal for humans and a massive part of what we are. In fact, we are so good at pattern recognition that sometimes we can see patterns where there are none.  But I digress…