Size matters

Of course it depends on how you look at it, but, for me, one of the very few upsides to the financial doom and gloom these days is that business decisions are being placed under ever more scrutiny – gone are the days when companies can base their strategies on hunches and whims, gone are the days of commissioning research for research’s sake.

Half-way up the ivory tower

Because I have a lot of time on my hands (joke), I’ve spent two and a half years of weekends studying towards an MSc in research methods. I’m hardly the first person to draw attention to the different worlds that academic and commercial researchers inhabit. But since I live in both of them, here’s how I’d summarise the main differences:

Go with the flow

I came across a great web site recently – Flowing Data. It pulls together examples of innovative, interesting and effective ways of visualising data – so, required reading for researchers and marketers whose job it is to neatly summarise and interpret large quantities of data.