MRS 2012 – Greater insight in sight

Brian Kavanagh

I spent yesterday at the MRS Conference which was full of great papers, reflecting on recent developments and pointing the way ahead for research in the coming years. One speaker joked that his job title is, “Head of Customer Insight, or what we used to call market research.” Delivering greater insight into the consumer is what the industry aims to deliver and why this title is so widespread these days. As can be expected, how to gain these insights in the first place is the challenge.