Data visualisation is, quite rightly, a hot topic at the moment for those of us involved in quantitative research. However, in the drive to make our visual presentations more interesting and engaging are we in danger of forgetting the key purpose – to communicate clearly the story the numbers are telling.
Use of the internet is dramatically changing everyday lives. How many of us now send an email instead of picking up the phone or shop online instead of going out to the high street? Similarly the proportion of online research we conduct has increased rapidly.
US Presidential elections, rather like American football, have always provided a rich seam of data for anyone who likes number crunching and with candidates separated by less than the margin of error in almost every poll, this cycle is no exception.
In between Magnus Lindkvist stripping down to a morph suit, and talks of arousal and stalking I think the 2-day MRS conference gave a refreshing perspective on our industry and what we do for our clients. As a young(ish) researcher, it’s great to see industry leaders opening up to non-traditional and diverse research methods rather than shying away.
I spent yesterday at the MRS Conference which was full of great papers, reflecting on recent developments and pointing the way ahead for research in the coming years. One speaker joked that his job title is, “Head of Customer Insight, or what we used to call market research.” Delivering greater insight into the consumer is what the industry aims to deliver and why this title is so widespread these days. As can be expected, how to gain these insights in the first place is the challenge.
One of the advantages of running a global market share study for a protracted period of time is that you get see how macro-level trends affect a product segment you have great familiarity with.
I’ve recently returned from a week in South Africa so I am trying to get used to the cold weather and ‘normal’ life. I always enjoy visiting new places and I love getting the chance to explore and experience cultures so different to those I’m used to in the UK.
In his recent initial public offering letter (IPO) Mark Zuckerberg provided us with two interesting insights into the Facebook philosophy – “Done is better than perfect” and “Move fast and break things.” For me these two statements represent a more general shift in how software is developed and rolled out.