Last week my colleague Niall and I visited FESPA, the world’s largest event for wide format print. Despite knowing that the main printing manufacturers would be there, I thought the event might be niche and small. But, I was wrong.
In an amazingly short space of time, the walking thing has just became normal. And especially after the sunny gorgeousness that was yesterday, I found myself looking forward to today’s walk, and sorry that it was all going to be over at the end. But as regular readers will know, today was the Jazz Apocalypse.
So today I walked to work with Maria Callas (recommended by Chrissie – thank you, Chrissie!). Maria and I got along pretty well, especially the part where she sang bits of Tosca to me as I walked along the edge of Wandsworth Common.
I’ve always been a strong proponent of cross fertilisation: What can we learn from those around us? What can we learn from parallel markets, parallel disciplines? As researchers you can’t help but be a bit nosey!
It’s time for another installment of Leapfrog’s grad blog. Meet Guy who joined us in October and has been helping us with various aspects of research and innovation.
Here’s our second blog from our interns and graduates. Meet Niall who joined as an Intern and is now helping shape our digital and filming offer.
At Leapfrog we are paving the way for young market researchers through our graduate schemes. We hope to inspire and educate our interns helping them take that next step to the working world of research. Over the next few posts we will be introducing the youngest members of the Leapfrog team including our interns, work placement student and our new fully fledged researcher, hearing about their views on working with us.
I read in a recent article in Marketing Magazine that research conducted in March by leading academics confirms that consumers opt for eco-friendly products to enhance their social status rather than just to do the right thing. And, a far cry from the days when green meant grey toilet paper and muesli munching, Stella Artois’…