Entering a new market or launching a new product is an important strategic decision with far-reaching implications for your business. How can you use market opportunity studies to minimise risk and optimise your chances of success?
Here at Breaking Blue we’ve all just done training on recognising and overcoming bias against particular demographics (such as women, people of colour, people with disabilities, the LGBT community, older age groups) in our organisational culture.
Join us at the MRS Data Analytics & Insight conference on 22nd February!
Our quantitative insight experts, Charlotte Crichton and Chrissie Wells, will be talking about how to use text analysis to understand consumers’ attitudes towards work and leisure, including measurement of people’s overall happiness with their work-life balance.
Building a Productive Relationship Between Agency and Client: Shaping Product Design that Connects with What Consumers Really Want
Join us at QUAL360 in Berlin on 8th February! Our consumer insight specialist Kate Downer, together with our client, Melissa Blow at Samworth Brothers, will be: Examining a worked example of a ‘test and learn’ design – guided by real-time insights, and responsive to ongoing feedback Discussing the best way to build a simple, effective, and…
Join us at the Food & Drink NPD & Innovation Summit on 7th November! Our consumer insight specialists Kate Downer and Rhiannon Jones will be talking about best practice in driving the NPD process with consumer research. Using consumer research case studies from convenience, bakery and snacking categories, we’ll tell you how to make the…
Last week the team and I at the Glasgow office hosted an event called ‘Let’s Get Digital!’. The idea was to raise awareness of Breaking Blue and to showcase our skills in digital qualitative and quantitative research. But it was the opportunity to get #mrx peers together that turned out to be the biggest attraction.
To say “I have had work experience at Breaking Blue” doesn’t really do justice to what the company can do for you during your work experience week(s) and what you can do for them. To me, before Breaking Blue, work experience was a time to sit in a job, be surrounded by every-day chores and tasks that were average to a working day. I thought that was a regular experience, however, Breaking Blue have endeavoured to do so much more.
A blog written by Shiloh Bignall & Kieyun Ffrench, students at the Lambeth Academy of London, following their one week’s work experience here at Breaking Blue in July, 2017.
How is it to work in all the departments of a company? I always wanted to be involved in a range of activities and I can say that through my internship at Breaking Blue it’s been a great way to learn!