“Ooh, now that’s clever.” This is the reaction every health-tech company wants from its customers. Invent something innovative, interesting and in a class of its own, and you won’t go far wrong.
Last week the team and I at the Glasgow office hosted an event called ‘Let’s Get Digital!’. The idea was to raise awareness of Breaking Blue and to showcase our skills in digital qualitative and quantitative research. But it was the opportunity to get #mrx peers together that turned out to be the biggest attraction.
A few weeks ago I hosted a media research ‘masterclass’ for the team. For a while it’s been a personal development objective to contribute to our Academy training programme, and pass on experiences from my previous roles. I admit I was a bit reluctant – who is really that interested in what I used to do? The session turned out to be one of the most rewarding experiences of my research career so far.
Digital disruption is happening all around us, and everyone is seemingly changing their business model. While I am generally skeptical of marketing hype, significant digital trends are clearly occurring, and every B2B marketer should monitor the relevancy and cost-effectiveness of their business model.
The retail press talks more and more about informing, disrupting and delighting consumers by bringing tech and artificial intelligence (AI) into the purchase journey and the retail environment. Our expectations as shoppers are rising fast. Is AI the way for retailers to keep us happy?
Louise Amantani and Kate Downer weigh in on the man vs machine debate.
Press reporting of the fact that Apple now expects the typical iPhone to be replaced after three years, and Mac computers after four, has shed light on the challenge to the IT sector of declining hardware lives. Breaking Blue has been researching the lifecycles of IT products for over a decade, and we’ve built up probably a unique time series of how hardware lifecycles have evolved, based on research in several dozen countries.
The ‘internet of things’ is rapidly gaining momentum in the modern digital lexicon and represents the expansion of the internet beyond browsers, phones, tablets, and glasses, and into refrigerators, toilets, food packaging and just about anything you can shove a microchip into.
I have spent the last two days at the Innovation Enterprise Big Data conference. At first I felt overwhelmed by the barrage of new terminology and acronyms – Hadoop, Hive, Storm, Map Reduce, ETL, distributed nodes, polyglot infrastructure…I could go on.
It goes without saying that the technological paradigm shifts of the last 30 years have had, and continue to have, a massive impact on the way we live our lives. No part of our day to day existence remains untouched by the digital revolution.