Check out our latest infographic illustrating how UK consumer use the internet. Our quantitative research team surveyed a representative sample of over 600 adults, understanding how long people spend on the internet, what they do while they’re online …and some unexpected consequences.
Pepsi, H&M, Dove, ASOS, Kellogg’s – What do these companies have in common? They have all made serious blunders in their marketing campaigns in the past few years, blunders that demonstrate the need for more consideration of diversity and inclusion.
By Andrew Wood and Rachel Cope.
A blog by Adele James and Kate Downer
“Ooh, now that’s clever.” This is the reaction every health-tech company wants from its customers. Invent something innovative, interesting and in a class of its own, and you won’t go far wrong.
While at a conference recently I took the photo below. To me it summarises the current situation in the UK when it comes to recycling.
Building on our quantitative research into Passenger Assist, we explore customers’ experience and satisfaction with services in more detail. We also collate feedback from rail staff and key industry leaders and provided ORR with a holistic understanding of service delivery.
Click here to read the full report.
Join us at the MRS Data Analytics & Insight conference on 22nd February!
Our quantitative insight experts, Charlotte Crichton and Chrissie Wells, will be talking about how to use text analysis to understand consumers’ attitudes towards work and leisure, including measurement of people’s overall happiness with their work-life balance.
Lots of us stop drinking in January, or never drink alcohol at all – so why’s alcohol one of the fastest-growing categories in grocery? Chrissie and Kate examine the apparent conundrum and look to the future.
Building a Productive Relationship Between Agency and Client: Shaping Product Design that Connects with What Consumers Really Want
Join us at QUAL360 in Berlin on 8th February! Our consumer insight specialist Kate Downer, together with our client, Melissa Blow at Samworth Brothers, will be: Examining a worked example of a ‘test and learn’ design – guided by real-time insights, and responsive to ongoing feedback Discussing the best way to build a simple, effective, and…