Last June I was in Helsingborg to deliver a project debrief. It seemed like a really nice city, but as is the way with these trips I didn’t get any time to explore. Now with the news this week of the opening of the Museum of Failure there I’m keen for a trip back to check it out.
Last week the UK Recycling Association named and shamed a number of major brands, including Pringles and Lucozade, claiming that they package their products with such a multitude of materials that it’s almost impossible to recycle them.
Do you really know how your customers feel about you? At Breaking Blue we regularly engage with key business decision-makers all over the world, spanning a range of industries. Along the way we’ve learnt lots about what makes a really impactful insight programme, both for our clients and their customers. Join our free 30 minute…
Digital disruption is happening all around us, and everyone is seemingly changing their business model. While I am generally skeptical of marketing hype, significant digital trends are clearly occurring, and every B2B marketer should monitor the relevancy and cost-effectiveness of their business model.
Whether we like it or not, the Net Promoter Score (NPS) is well established as a pretty standard measure of how people feel about their experience of a particular company or brand.
It was no surprise earlier this week when it was announced that 3D TV will be no more. Television manufacturers will, we’re told, cease production of 3D sets due to a lack of demand.
Lean is about challenging the way things are done. It focuses on the elimination of unnecessary activities, stocks, expenses, work spaces and manpower to increase efficiency and reduce costs.
Collecting office insight from a 1,000 technology decision makers and end-users, this report aims to understand how working practices are evolving and the value, and impact, of the latest document handling technology.
Click here to read the full report: http://www.canon.co.uk/for_work/business-services/outsourcing-and-consultancy/transformation_insight/
Halloween…the perfect time to think about things that scare us the most: monsters, ghosts, witches… and believe it or not my biggest fear has always been Business Development rather than anything else. I always connected these two words with the terrifying word ‘SALES’…
Just the idea of having to do sales gave me goose bumps. It is quite simply a role I didn’t feel comfortable with: it doesn’t come to me naturally and to be honest I also believed I didn’t have the skills to do it. If someone asked me I would say: ‘that’s not for me!’