Using shopper insight to grow retail sales

Sometimes your product may be great, the price may be just right, but customers just aren’t buying. Our recent shopper insight work…

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29th January 2019

Turning shopper insight into consumer strategy

Creating real-life, real-time engagement with real shoppers; using consumer research to drive innovation and action. The challenge The client, and their own…

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28th January 2019

Transforming Ahlstrom’s global teabag business

Ahlstrom is a high performance materials company with €1bn+ annual t/o . Its materials are used in everyday applications such as coffee…

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28th January 2019

Testing a new consumer proposition

The Challenge Our client, a leading telecommunication company, needed research to determine when and how to launch new propositions to help consumers…

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28th January 2019

RNLI – A market segmentation of paddlers to save lives

Successful communication requires an full understanding of the audience(s). We provided the RNLI with a vivid market segmentation of canoeists and kayakers,…

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28th January 2019

Art Institute of Chicago: A market segmentation

Our work with the Art Institute of Chicago (AIC), one of the US’s leading art museums led to a fundamental and informed…

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25th January 2019

Informing customer strategy for a global retailer

Clients in the retail sector come to us because of our extensive shopper insight experience along with our innovative approaches to engaging…

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25th January 2019

Developing knowledge for a wholesale supplier to the takeaway market

Clients come to us because we are able to combine our expertise in both B2B research and consumer research: often helping manufacturers…

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25th January 2019

John Lewis – Understanding the Customer Journey

Illuminating the customer journey in the retail sector is one of our specialist categories. We partner organisations across all sectors to help…

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25th January 2019

A B2B segmentation study across Europe

We developed a sophisticated segmentation of the B2B market across Europe for one of the world’s largest smartphones and tablets manufacturer. The…

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21st January 2019