Sizing the opportunity for a new tape

Sizing the market opportunity for a new adhesive product

The challenge

A global manufacturer, supplying backing material to the tape market asked us to help assess the potential for a new product line. While the market is currently dominated by plastic products, our client had developed a new paper-based technology, which they hoped would disrupt the market.

Our solution

Using a combination of secondary and primary research, we reviewed the market in Germany, China, the UK and USA. This involved speaking with key decision-makers across the value chain, including direct tape manufacturing customers, distributors and manufacturing/ logistics end users. From this data we were able to measure the size of the market, and likely demand for a paper-based alternative tape.

The outcome

The findings from the research indicated an opportunity to sell an alternative product to the market, and a willingness for end users to switch solutions.  A year on, our client had refined its product innovation and secured its first order with a major global manufacturer.

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