Establishing the new brand proposition for a leading international logistics player
Following a major merger, this client needed to establish the brand proposition for the new entity. A leading international logistics organisation, they came to Breaking Blue because of our extensive experience in their sector and our ability to obtain the views of key decision makers.
Through a programme of focus groups with logistics customers across 12 markets in Europe, the Middle East and Asia, we built up a clear picture of the brand’s strengths and weaknesses, the customer journey and brand experience, and key preferences for brand messaging and channel.
We drew all these insights into an actionable roadmap, which supported the client in delivering the new proposition, operationalizing and living their brand values through their customer processes.
We left the client with the confidence to implement cross-market strategic plans, combined with a clear understanding of local market and cultural considerations. They are enjoying significant commercial success across the region, and we continue to partner with them to shape and refine their brand strategy.