Successful expansion into new region requires a thorough market understanding. Our global capabilities and familiarity with complex international supply chains within our B2B research team meant we were perfectly positioned to help US garage door & access control manufacturer Chamberlain plan their entry into the European market.
Chamberlain needed to and understanding of how European markets operated on the ground, as opposed to a text book understanding. They needed a profile of customer needs in terms of features, design and pricing, and key elements for messaging.
The Breaking Blue solution
Our B2B research team combined a range of techniques and international capabilities to uncover practical insights into the mindset and dynamics of channels in each market. This enabled them to formulate a detailed go to market plan, allowing them to build channel networks in three beachhead markets.
In the words of Michaelle Van Linden, Director Global Market Research:
“…one of the few true partners I’ve had the pleasure to work with in my career. Not only do they have a great knowledge in traditional and recent B2B research methodologies, but their team of skilled consultants work hand-in-hand to design and execute nearly flawlessly to achieve our global research objectives. No matter the locale or scope of the programme, they find a way to get it done.They are able and willing to meet tight timelines and provide deep insights into the work they’ve been commissioned to do.”