B2B Marketing Awards – We’re finalists!

B2B Marketing have announced the finalists for this year’s B2B Awards and we were thrilled to see our name on the shortlist for the ‘Best use of customer insight’ category. We were nominated for our B2B research case study ‘Transforming Ahlstrom’s global teabag business’  describing how we helped Ahlstrom, a high performance materials company, develop a strategic plan for business…

Details

Shopping and nudging

social researcherEconomists and psychologists alike will tell you that, left to their own devices, people often make choices that are not in their own best interests. Healthcare and education both tend to be under-consumed if people have to buy them out of their own pocket, because the benefit isn’t always as immediately obvious as that of sitting in front of the TV stuffing your face with chocolate. That’s why economists developed the concept of ‘merit goods’: things like healthcare and education benefit not only the person who consumes them, but society as a whole, which benefits from a healthy and skilled workforce. So it’s in the government’s interest to ensure people are incentivised to consume these goods, often by making them cheap or free.

Details

The triumph of functionality (not just price) in the rise and rise of the discount store

Alison HA few weeks ago Poundland agreed to a £597m takeover by Steinhoff, the South African retail conglomerate that owns Harveys and Bensons for Beds, and has a stake in New Look and Iceland. Poundland had been struggling since taking over its loss-making rival 99p Stores, reporting a sharp fall in profits – by 4.1% to £56.9m last year. 

Details