What can today’s qual researcher learn from Gordon Ramsay and a Shark?

Did you see Gordon Ramsay: Shark Bait last week?  It was part of Channel 4’s Big Fish Fight Season in which Hugh Fearnely-Whittingstall, Jamie Oliver and Ramsay highlight the issue of over-fishing and campaign to end the outrageous fish discards which result from the EU Common Fisheries Policy. If you didn’t, then feel free to click on the above hyperlink that will take you to the show on 4OD.

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The Future is 3-D…and Tablet-shaped

I just got back from the CES (Consumer Electronic Show) in Las Vegas. What strikes you first is the sheer scale of the event – a series of stadium-sized exhibition halls, filled with the latest technology products and thousands of people networking, striking business deals and playing with the latest gadgets. Then you notice the dominance of two technologies: 3D imaging products and tablet PCs. Since the 1950s, 3D has been tipped as the next big thing.

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A Not So Happy New Year for the High Street – 5th January

Whilst some might be celebrating a bright new start, things are looking less rosy on the High Street according to Marketing Week. The Centre for Retail Research and Kelkoo forecasts consumers will spend an average of £324 less in 2011 because of the VAT increase and that total sales are forecast to fall by £2.2bn in the first three months of the year. In addition, research from price comparison site Gocompare.com found seven out of 10 shoppers will think twice about making big ticket purchases in 2011 amid concerns that the VAT increase, public sector cuts and price increases will hit people’s budgets.

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Digging for meaningful answers in a minefield of questions

When the qualitative team here at RS suggested that I should blog about my first impressions of qualitative research, my initial thought was genuinely, “Maybe I can interview some colleagues about their early experiences.” Yes, I have been immersed in the culture of qual for only six weeks now and my standard solution to life’s many challenges is already to conduct a study of sorts, to ask more questions.

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If the price is right – 4th November

So retailers are adapting to recessionary pressures and making their loyalty schemes more relevant than ever according to this week’s Marketing. Moving online, new partnerships, smarter data capture are all cited as big developments, and we’re sure they are. But what also matters is tapping into recessionary buying habits. Savvy shopping continues apace and people are more discerning than ever. They’ll weigh up the real value of loyalty schemes so there’s definitely pressure to make sure they add value in a way that’s relevant to customers’ lives now. If the price isn’t right in the first place, many shoppers will look for a better deal elsewhere.

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