As I feared, the European Court of Justice has ruled that gender based pricing insurance will be illegal by December 2012. The fact remains though that male drivers under 21 are twice as likely to have an accident than a female under 21.
A major challenge for technology makers is the fusion of what were once distinct product types into new, hybrid categories. Not that this is especially new – all in one printing, copying, scanning and fax machine devices have been around for fifteen years and RS has been doing a lot of customer research around these devices – as much now as in the late 1990s.Details
Clearly, the biggest and most important trend in qualitative research over the last few years has been the dramatic increase of online qualitative techniques. E-groups, bulletin boards, diary portals and blogs, research and brand communities – you name it.Details
I’ve been watching the roll-out of the new Aviva ‘life campaign’ with more interest than any for a while. They’ve adopted a hard-hitting, heart-rending approach – not as brutal as such campaigns as the ‘Don’t drink and drive’ or ‘Talk to Frank’ ads, but the point is well and truly made all the same.
Yes, on the RS Consulting blog we normally try to steer away from the scatological, but today the Government has launched a campaign to make us all a little less inhibited about discussing our number 2s. The NHS is trying to give us a not so gentle ‘nudge’ to open up about our bowel movements, at least to our GPs.Details
I listened with interest to the Futures Company at the Financial Services Forum when they told us the new ‘Millennium Generation’ (18 – 31 yr olds) expect a seamless transition between communication channels. The Millenium Generation expect access to service at their convenience any time, any place, anywhere and seem to be more optimistic and trustful of financial service suppliers.Details