“Not a potent tool but part of a highly potent mix” – 6th April

Justin Gibbons in last week’s Campaign asked if Twitter can be a potent research tool and our view is, “Yes, of course it can.” But, we also think that face-to-face contact with consumers should remain the lynchpin for most studies – after all, it’s what isn’t said as much as what is that can be particularly revealing. (Can Twitter be a potent research tool? Campaign, April 1st, 2011). What Twitter can offer is an effective means of contextualising issues and capturing real-time thoughts, adding depth and breadth to our understanding.

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Travel blog – Diary of a Researcher Entry #01 – Saudi Arabia – March 2011

Well, I’d be stretching the truth if I said that I was looking forward to my first fieldwork session in Saudi Arabia. I’d been in the Middle East fairly recently, last year I went to Abu Dhabi to talk to overseas travellers about high end hotel choices. Yes, it was an interesting trip, getting a glimpse at a very different culture than we’re used to in the West and seeing the sheer opulence that Dubai and Abi Dhabi has to offer, but I did feel on familiar territory in some ways, it’s not too far removed from the West and what we know.

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Serious Games

Market researchers often struggle to design research tools that truly inspire and engage their respondents. I myself profess that in my pre-MR life, I would click through online surveys absent-mindedly, going through the motions of answering everything required of me but investing little thought in the process.

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