Anti Social Media

As a somewhat new market researcher I have had to learn a lot of new tools, techniques and best practice methods. But the one concept that seems to own the spotlight is social media. And I don’t just mean within the market research industry. Social media is a tool everyone is trying to understand, utilise and make money from. Including their creators!

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Financial advice: Is the internet now a match for the intermediaries?

There’s been a lot of hype in the press this week about the new financial health-check launched by the Money Advice Service. By answering a few multiple choice questions about your financial attitudes and behaviour, you receive a personalised action plan with ‘simple steps you can take now’ and ‘clear goals you can work towards’ to improve your financial situation.

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Numbers without context

We’ve all heard and probably used the expression ‘a camera never lies’. Whilst it’s undoubtedly true that the camera itself faithfully records the image in front of it we are also aware that that the story it tells can be manipulated by the skilful framing of the photographer (and let’s not get onto the subject of image editing).

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