Of course it depends on how you look at it, but, for me, one of the very few upsides to the financial doom and gloom these days is that business decisions are being placed under ever more scrutiny – gone are the days when companies can base their strategies on hunches and whims, gone are the days of commissioning research for research’s sake.Details
When a successful and familiar brand changes its slogan, is it because the marketing director fancies a new challenge, or is it because society has shifted and it wants to stay tuned in and reflect the new order. We think Sainsbury’s new Live well for less campaign is a great example of the latter – and a clear winner to boot. Here’s why:Details
Last weekend a few of us junior RSers were exploring the Anne Frank Museum in Amsterdam as part of a three-day sojourn in the city. At the exit point of the museum was an interactive exhibition entitled Free2choose, which gives visitors the opportunity to register their opinion on a number of different contemporary human rights dilemmas.Details
I attended a very interesting meeting held by the Financial Service Forum a couple of weeks ago and I saw the future of motor insurance. Whether you like it, or indeed agree with it, the chances are in 10 years time an awful lot of us will be driving around with a ‘black box’ concealed in our car.Details
Because I have a lot of time on my hands (joke), I’ve spent two and a half years of weekends studying towards an MSc in research methods. I’m hardly the first person to draw attention to the different worlds that academic and commercial researchers inhabit. But since I live in both of them, here’s how I’d summarise the main differences:Details
As is the way with these things, at the end of 2010 a list of the world’s 10 “greenest cities” was published. In fact various lists of this type are regularly published and with a little blur around the edges, the main candidates remain the same with a strong representation from the Nordic nations plus a few entries from Europe and the US. Curitiba in Brazil (a city that bases its identity on being green) is the only regular Latin American entry.Details
Whenever possible, at Leapfrog we like to immerse ourselves in the culture of the country where we are conducting research. Sue went to Saudi and I went to Honduras for the same project. What struck me on the drive from San Pedro Sula to my hotel was that Latin America is a world of extremes – luxury just out of reach of shanty towns, plantation owners and their privately guarded mansions less than 5 minutes from handmade homes with dirt floors. There isn’t even an attempt to hide the disparity.Details
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