Size matters

Of course it depends on how you look at it, but, for me, one of the very few upsides to the financial doom and gloom these days is that business decisions are being placed under ever more scrutiny – gone are the days when companies can base their strategies on hunches and whims, gone are the days of commissioning research for research’s sake.

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Pedal Power

As is the way with these things, at the end of 2010 a list of the world’s 10 “greenest cities” was published.  In fact various lists of this type are regularly published and with a little blur around the edges, the main candidates remain the same with a strong representation from the Nordic nations plus a few entries from Europe and the US.  Curitiba in Brazil (a city that bases its identity on being green) is the only regular Latin American entry.

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Travel blog – Diary of a Researcher Entry #02 – Honduras – June 2011

Whenever possible, at Leapfrog we like to immerse ourselves in the culture of the country where we are conducting research. Sue went to Saudi and I went to Honduras for the same project. What struck me on the drive from San Pedro Sula to my hotel was that Latin America is a world of extremes – luxury just out of reach of shanty towns, plantation owners and their privately guarded mansions less than 5 minutes from handmade homes with dirt floors. There isn’t even an attempt to hide the disparity.

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