Online dating

I once looked at a direct brand’s website.  I do my grocery shopping with Ocado.  I live in an affluent post code.  I have two children.  I’m in my 40s.  In theory, this makes me the the perfect match.  So, the said brand contacts me most days in one way or another.  It talks to me as though we have a special relationship.  It tries hard, really hard, to get me to buy.  What seems to go unnoticed is that I just don’t share the attraction.  I can see the appeal, I know my friends think it’s gorgeous but it doesn’t do it for me.  In fact, I’m starting to feel irritated by the assumption I should be in love and that I’m missing out by giving it the cold shoulder.  I’m feeling stalked.  This happy go lucky brand is making me feel anything but.

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Is the Daily Mail smarter than it looks?

Last week, the Mail Online ran a “controversial” article entitled “Right-wingers are less intelligent than left wingers, says study”. Thousands of furious commentators predictably rushed to throw more heat than light on the issue, and left-wing luminaries such as George Monbiot and Charlie Brooker were soon gleefully rubbing their hands at the commentators’ unwitting confirmation of the verdict they decried. But why would the world’s most successful news website show such wilful contempt for its target audience?

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