Over the past 24hrs the media has been awash with proposed moves to “fine” parents for their children’s unauthorised absence from school meanwhile over on Radio 4 this morning, debate raged over whether the NHS might “bribe”/“incentivise” (both terms are used) the obese to lose weight.Details
Often organisations find it extremely difficult to see themselves clearly, to take stock of their weaknesses as well as their strengths. Whilst we are happy to congratulate ourselves on a business win, successful project delivery or a bumper year, true introspection at a company level can be a struggle.Details
Have you seen the poster ad for UK’s Spectator magazine? “Most Germans own a second property. It’s called Greece” the ad reads. Reactions vary, but for me it’s not in great taste or even particularly well-worded and I’ve heard better.Details
In between Magnus Lindkvist stripping down to a morph suit, and talks of arousal and stalking I think the 2-day MRS conference gave a refreshing perspective on our industry and what we do for our clients. As a young(ish) researcher, it’s great to see industry leaders opening up to non-traditional and diverse research methods rather than shying away.Details
I spent yesterday at the MRS Conference which was full of great papers, reflecting on recent developments and pointing the way ahead for research in the coming years. One speaker joked that his job title is, “Head of Customer Insight, or what we used to call market research.” Delivering greater insight into the consumer is what the industry aims to deliver and why this title is so widespread these days. As can be expected, how to gain these insights in the first place is the challenge.Details
One of the advantages of running a global market share study for a protracted period of time is that you get see how macro-level trends affect a product segment you have great familiarity with.Details
Krispy Kreme’s 26% rise in revenue is a great example of a brand bucking recessionary trends (Krispy Kreme increases spend as part of growth bid, Marketing Week, 8th March 2012).
In theory, this is one brand that shouldn’t be doing well. Its success is down to maintaining a premium price when wallets are squeezed, making it the envy of every brand on constant BOGOF or 3 for 2. Krispy Kreme has managed to do this by staying true to its core values and playing to the less obvious trend kick-started, in part, by the recession – belonging .Details