With research spend needing to deliver a clear return on investment, forming a partnership that works for the agency and client is critical, says RS Consulting’s Kate Anderson in an article for Marketing Week’s research supplement – Viewpoints here
Over the past year mruk research, as part of the Cello Group, has been involved in a ground breaking piece of research on behalf of the teen mental health charity YoungMinds. Talking Taboos – ‘talking self-harm’ was launched on Tuesday in central London.Details
Since 2011 our parent company ,Cello Group, have been running a CSR program called “Talking Taboos”; the aim of which is to investigate and tackle issues which are often ignored and or unacknowledged, due to the embarrassment, shame and lack of knowledge that surround them. Our opening taboo is self-harm among young people – a…Details
Over on LinkedIn our Finance Director, Ian Waddell has sparked a debate about the impact that the revelation of Starbucks’ tax avoidance may have on the brand. Legal though their practices may be, they are certainly distasteful and this raises an interesting point. Distasteful, tasteless, leaving a bad taste in the mouth (and similar terms…Details
Today marks the launch of Talking Taboos – ‘talking self-harm’. Co-ordinated by Cello Group and in conjunction with YoungMinds, we conducted the research underpinning this report into society’s perceptions of young people who self-harm. See the BBC report here.