Transport companies ignoring their brand heritage

The arrival of the author’s tickets for next weekend’s steam on the London Underground specials has prompted some reflections on the value of history as a part of the marketing mix for today’s transport industry. The bus and rail industries are unusual in that it’s possible to see earlier incarnations of their product in use in their original environment and many of the major players in the UK (TfL and Stagecoach for example) are active in maintaining their history.

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Calculating the cost of success

Andy GlazierI noticed earlier in the week that the NHS have published their Pensions Scheme contributions calculator for 2013-2014. Whilst it wasn’t quite what I expected when I started to play around with it (I thought it was going to be one of those “if we assume x, y and z, then if you continue to make your current pension contributions you’ll be living on nothing for 20 to 25 years” types of model) it did start me thinking.

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Small Steps to Healthier Living

Working a 9-5 job in an office, it’s difficult to avoid a largely sedentary lifestyle, complimented by a desk drawer full of sugary snacks and a kitchen often containing foods – mostly edible – from colleagues’ travels. So when I was first given the opportunity to participate in a company-led pedometer initiative, I was a little afraid of how embarrassingly poor my results would be!

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