People aren’t always who you think they are … In fact they’re not always who they think they are …

We’re at the Insight zone at the MarketingWeekLive show at Olympia this week.  We’ll be musing on this theme, highlighting the need to get up close and personal with consumers: take a 360⁰ view, understand who they are across different aspects of their life, understand the extent of their own self-understanding, the inherent contradictions in…

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