Price comparison websites: consumer perceptions and experiences (published July 2013)

Kate Downer, Aino Pietikäinen and Charlotte Crichton with Sania Haq, Rhiannon Jones and Fiona Pannell Consumer Futures commissioned this research to explore consumer experiences of price comparison websites in terms of awareness, trust and confidence, user behaviour, accessibility and usability, and potential related concerns.The research is now enabling Consumer Futures to advise stakeholders on consumer…

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