Breakfast biscuits, cider and what we can learn about brand innovation

I just popped into a shop for my daily can of diet coke and as I was putting it on the counter with a pack of full fat crisps, a low fat option caught my eye – a new launch!  Special K has launched low calorie cracker crisps.  As I had my special K for breakfast this morning (target market!), I thought why not… and replaced my full fat crisps with the new offer.