The first study to explore comprehensively the experiences of workers who were automatically enrolled in a workplace pension and chose subsequently to opt out. We spoke to 50 workers at the first organisations to implement automatic enrolment, they explained their reasons for opting out and their experience with the process. Click here to view (pdf)
I’ve just re-read the chapter of Nudge called ‘Save more tomorrow,’ in which the authors consider ‘how private and public institutions might nudge people in directions that will make them a bit wealthier and more secure.’ Now, I reckon most of us are up for more wealth and more security. And as luck would have it, our latest report for DWP which looks at peoples’ experiences of automatic enrolmentDetails
Marketing emails from companies I’ve recently made a purchase from usually have little effect on me; I usually delete them within the first 10 seconds of looking at them, unless they really stand out. However, one caught my eye the other day from a major UK airlineDetails
It was very refreshing to hear Conny Kalcher, VP Marketing and Consumer Experiences of LEGO, talk at a recent Big Questions Live show about their approach to innovation and driving customer satisfaction. She spoke candidly about failures at LEGO, how they learnt from those, quickly adapted and put in place alternative plans.Details
I reckon B2B marketing is much, much tougher than consumer marketing.
When you’re selling to businesses, there’ll typically be complex supply chains, multiple decision-makers and intricate contracts and deals to hammer out.Details
There’s no doubt that the insurance industry is up against it at the moment. The appalling condition that people in certain parts of the country were recently experiencing as a result of the floods is heart breaking to watch on TV, and to read about. There but for the grace of God………Details
We’re proud to have conducted the customer research underpinning Swiss Re’s inaugural ‘Latin America Customer Report 2013: Capturing Future Opportunities’.
Landscape and Charges Survey 2013: Charges and quality in defined contribution pension schemes (for DWP – published Feb 2014)
The latest wave of our study tracking the impact of automatic enrolment on pension scheme charges. This year, we also looked at how certain pension scheme features can lead to better outcomes for members. Consisted of over 1,300 CATI interviews with employers and 25 in-depth interviews with pension providers/ intermediaries. Click here to view report (pdf)