Bad rep? Shoot the messenger

When it comes to reputation, Warren Buffett raises a good point…

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”

Credible message, credible brand

In a digital age where consumers have more power and brands have less control; the decision to go with a brand rests on its reputation, just as much as its products or services. Whether it’s an inspirational vision, social responsibility or customer experience, consumers are likely to buy into a brand because its reputation expresses a value system they agree with. For this reason, brands must communicate the right message to consumers in the right way.