You can lead a horse to water… engaging consumers in comms and literature development in a post-RDR landscape


Slides from a presentation by Kate Downer (Consensus Research) and Carly Thurgood (L&G) – delivered to the MRS Financial Services Conference on November 20th 2014

Kate and Carly outline the challenges of communicating key changes to financial consumers.  They explore how good research can encourage and enable people to do something out of the ordinary,