GAMIFICATION: When will we wake up to the need to transform the online survey?

In recent years there’s been a lot of attention among insight professionals on the need to engage online research participants to address declining response rates and the risk of poor quality data.   The number of people available through online panels has plateaued, and we are seeing co-operation and completion rates plummet.  This raises real concerns about the representativeness of survey participants who are recruited from online panels.  The implication is bad data for clients, and there is no doubt that the reputation of online surveys is in decline as clients seek different sources of insight from observational approaches and greater use of “Big Data”.


Leading Business by Design Summit 2015

LogoRGB200pxl1-150x150Join the national conversation on design in manufacturing at the Leading Business by Design Summit 2015, on 18th June in Birmingham.  Phil Stubington will be sharing insights from our research at the plenary session, along with leading lights from industry and academia.  Full agenda here

At the event you’ll hear directly from some of the world’s most successful manufacturing and design organisations on how they are using strategic design to: