I’m losing the will to live here… it feels like every second a new B2B emailer is popping into my inbox! Here’s a glimpse from my deleted items from so far today…Details
This paper describes our unique experiment on the impact of visualisation and gamification on survey design for a low-engagement topic. This paper, which has also been featured in the International Journal of Market Research, explores why, when compelling evidence for the impact of more engaging surveys exists, the average survey has changed little in recent years.
The recent theft of 15 million T-Mobile customer records has put a spotlight squarely on the relationship a company has with its suppliers. In this case it was not T-Mobile that got hacked, but the credit agency Experian, which processes subscriber’s information for T-Mobile.Details
Citizens Advice Scotland has published a report providing insights into the impact of water and sewerage debt. The report is based on evidence from citizens advice bureaux, and on case evidence and independent research conducted by Breaking Blue (formerly mruk)
Click here to read the full report.
It’s 2015 and we don’t have hoverboards; it’s September and we don’t have the Night Tube; it’s 5pm and I can’t count on my commuter train running on time. Public transport in the UK seems in recent years to have upped the ante when it comes to over-promising and under-delivering.Details
Making sure a research question is phrased in a neutral way might seem like one of the less dramatic aspects of a researcher’s job, but this week this issue was important enough to get the Electoral Commission involved.Details
There’s much buzz and debate about digital marketing and its impact on B2B markets, and at this stage, rosy projections are being made, hurdles identified, and questions asked. It’s an overwhelming and ever-changing topic. Nonetheless, B2B marketers must figure how and where digital marketing impacts their business.Details
I and my daughter, an aspiring engineer, are loving the #ILookLikeAnEngineer campaign. What exactly does an engineer look like these days? Do check out the campaign, it’s fun and a great way of highlight the issues of women and the lack of them in STEM.
This week, the UK’s Network Rail are also keen we have a think about what an engineer looks like, but more importantly that we think about the fact that engineering works are indeed the work of engineers.Details
You wouldn’t shout abuse at someone when pitching to a client any more than you would explain the benefits of your business practices to a football team – and on social media, it’s equally important to remember that different rules apply in different places.Details