Last week the team and I at the Glasgow office hosted an event called ‘Let’s Get Digital!’. The idea was to raise awareness of Breaking Blue and to showcase our skills in digital qualitative and quantitative research. But it was the opportunity to get #mrx peers together that turned out to be the biggest attraction.Details
A few weeks ago I hosted a media research ‘masterclass’ for the team. For a while it’s been a personal development objective to contribute to our Academy training programme, and pass on experiences from my previous roles. I admit I was a bit reluctant – who is really that interested in what I used to do? The session turned out to be one of the most rewarding experiences of my research career so far.Details
Digital disruption is happening all around us, and everyone is seemingly changing their business model. While I am generally skeptical of marketing hype, significant digital trends are clearly occurring, and every B2B marketer should monitor the relevancy and cost-effectiveness of their business model.Details
The retail press talks more and more about informing, disrupting and delighting consumers by bringing tech and artificial intelligence (AI) into the purchase journey and the retail environment. Our expectations as shoppers are rising fast. Is AI the way for retailers to keep us happy?
Louise Amantani and Kate Downer weigh in on the man vs machine debate.Details
After speaking at the MR Summit 2016 I was left thinking how important it is to get the message across.
There were presentations on big data, social media listening, video insights, online qual, and an immense variety of other ground breaking research methodologies. I was struck by a whole new world of data and insights, gathered in new and wonderful ways.
But the sheer amount of data that we can now collect can be overwhelming. With so much out there, how do we get to the crux of the matter?Details
Press reporting of the fact that Apple now expects the typical iPhone to be replaced after three years, and Mac computers after four, has shed light on the challenge to the IT sector of declining hardware lives. Breaking Blue has been researching the lifecycles of IT products for over a decade, and we’ve built up probably a unique time series of how hardware lifecycles have evolved, based on research in several dozen countries.
The ‘internet of things’ is rapidly gaining momentum in the modern digital lexicon and represents the expansion of the internet beyond browsers, phones, tablets, and glasses, and into refrigerators, toilets, food packaging and just about anything you can shove a microchip into.Details
I have spent the last two days at the Innovation Enterprise Big Data conference. At first I felt overwhelmed by the barrage of new terminology and acronyms – Hadoop, Hive, Storm, Map Reduce, ETL, distributed nodes, polyglot infrastructure…I could go on.Details