Sharing data is the way to achieve immortality

A few weeks ago I hosted a media research ‘masterclass’ for the team. For a while it’s been a personal development objective to contribute to our Academy training programme, and pass on experiences from my previous roles. I admit I was a bit reluctant – who is really that interested in what I used to do? The session turned out to be one of the most rewarding experiences of my research career so far.


MR Summit 2016: Making sense of it all

After speaking at the MR Summit 2016 I was left thinking how important it is to get the message across.

There were presentations on big data, social media listening, video insights, online qual, and an immense variety of other ground breaking research methodologies. I was struck by a whole new world of data and insights, gathered in new and wonderful ways.

But the sheer amount of data that we can now collect can be overwhelming. With so much out there, how do we get to the crux of the matter?


Pedalling harder just to stand still


Press reporting of the fact that Apple now expects the typical iPhone to be replaced after three years, and Mac computers after four, has shed light on the challenge to the IT sector of declining hardware lives. Breaking Blue has been researching the lifecycles of IT products for over a decade, and we’ve built up probably a unique time series of how hardware lifecycles have evolved, based on research in several dozen countries.