Sustainability – time to stop talking and start doing

If I had a dollar for every time I’d been tasked with finding out what customers think “sustainability” means I’d be a rich lady today!  For many years now, clients from across a full range of business sectors have been busy picking their customers’ brains to understand how important it is to customers and what they should do to meet their needs with regards to sustainability.

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Just another average (behavioural economic-ed up) day…

Over the past six months I have been on a mission to build upon my expertise in Behavioural Economics (BE). It struck me the other day, that as well as me getting to grips with BE, BE was most definitely getting to grips with me! In fact, once you start to think about the principles of BE, you notice them popping up everywhere. It’s like a BE radar that you can’t seem to turn off. Here, for example, are some little incidences of BE in just one day last week.  

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Writing home: how the meaning of ‘home’ is changing – and what brands need to do in response

We Breaking Bluers are big on extra-curricular activities. When we aren’t cycling from Glasgow to Battersea, supporting our company charities or … supporting our local pubs … we like nothing more than a natter about the broader issues that affect the work we do. A few months ago, we hit on the idea of ‘home,’ suspecting that what it means is changing, and that brands should show consumers they understand.

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Sharing data is the way to achieve immortality

A few weeks ago I hosted a media research ‘masterclass’ for the team. For a while it’s been a personal development objective to contribute to our Academy training programme, and pass on experiences from my previous roles. I admit I was a bit reluctant – who is really that interested in what I used to do? The session turned out to be one of the most rewarding experiences of my research career so far.

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