Over the past six months I have been on a mission to build upon my expertise in Behavioural Economics (BE). It struck me the other day, that as well as me getting to grips with BE, BE was most definitely getting to grips with me! In fact, once you start to think about the principles of BE, you notice them popping up everywhere. It’s like a BE radar that you can’t seem to turn off. Here, for example, are some little incidences of BE in just one day last week.Details
Join our free webinar on June 29th led by qualitative insight expert, Alison Hulme! You’ll find out more about how brand archetypes can bring customers to life and really help you to get closer to your audience by understanding their lifestyles, motivations and attitudes.Details
Last June I was in Helsingborg to deliver a project debrief. It seemed like a really nice city, but as is the way with these trips I didn’t get any time to explore. Now with the news this week of the opening of the Museum of Failure there I’m keen for a trip back to check it out.Details
We Breaking Bluers are big on extra-curricular activities. When we aren’t cycling from Glasgow to Battersea, supporting our company charities or … supporting our local pubs … we like nothing more than a natter about the broader issues that affect the work we do. A few months ago, we hit on the idea of ‘home,’ suspecting that what it means is changing, and that brands should show consumers they understand.Details
It has finally come to that time of the year when I really need to write a blog. This week sadly, is my last here at Breaking Blue. In this blog I will try to describe how much these past 9 months as a placement student have changed my life, though it will be hard to fit it all in!Details
Last week the UK Recycling Association named and shamed a number of major brands, including Pringles and Lucozade, claiming that they package their products with such a multitude of materials that it’s almost impossible to recycle them.Details
A few weeks ago I hosted a media research ‘masterclass’ for the team. For a while it’s been a personal development objective to contribute to our Academy training programme, and pass on experiences from my previous roles. I admit I was a bit reluctant – who is really that interested in what I used to do? The session turned out to be one of the most rewarding experiences of my research career so far.Details
In our latest infographic we show how the meaning of ‘home’ is changing for consumers, especially for younger generations.
We explore various consumer trends, as well as advising brands on the best way to reflect and portray ‘home’ to consumers.