“Ooh, now that’s clever.” This is the reaction every health-tech company wants from its customers. Invent something innovative, interesting and in a class of its own, and you won’t go far wrong.
We’ve known for ages that consumers don’t always make rational decisions. Emotions and impulses can override hours and days of careful fact-finding. That’s why I once bought a novelty ashtray, yet I’ve never smoked a cigarette in my life.
It’s the Rio Olympics this year, and the world will once again turn its attention to Brazil, and Latin America as a whole. Press coverage of the region is regularly unfair and negative, largely through ignorance and scaremongering, so a renewed focus might dispel some myths and shine light where it’s needed.
Yes, there is economic uncertainty – just as there is in other ‘emerging’ markets – but the region is tipped to grow strongly from 2017 onwards, and may well benefit from an Olympic-sized boost.
Ten years ago, the buzzword was BRIC: Brazil, Russia, India and China. We were told that this is where growth was going to come from – and they were right.
This week saw the SXSW festival in Austin, Texas, bringing together music, film, tech firms and celebrities in a patchwork of innovations, crossovers, geekery and hot air. It’s one of the few events that still feels edgy and exciting.
It’s that time of year again where we look back at the closing year, and speculate about how 2015 will develop. For the tech-minded researcher like me, it’s a chance to look at the wider market trends and see the bigger picture.
I reckon B2B marketing is much, much tougher than consumer marketing.
When you’re selling to businesses, there’ll typically be complex supply chains, multiple decision-makers and intricate contracts and deals to hammer out.
Technophiles everywhere rejoice! The Consumer Electronics Show (CES) is upon us once again. The annual forum brings together gadget lovers, tech companies and the world’s press, in an orgy of gadgetry and shininess. I’ve been there a couple of times and I absolutely love it. Despite all the whooping and the hype, it’s a great place to discover what’s buzzing in the tech world.
Last month I gave a talk to the UK Market Research Society on how shopping is becoming an increasingly complex process where the customer is faced with an array of options to choose, experience and buy products.
One of the most frustrating things about being a market researcher is that often we can’t tell other people the details of the work we do. Findings, data and sometimes the methods themselves can be bound in secrecy by client confidentiality agreements and contractual obligations.