For me, one of the highlights of this years’ MRS Impact conference was “Social Media: Now that’s what I call smart targeting” – focusing on personalisation the dos and don’ts.
It started with UK Channel 4 TV’s Gogglebox and now the concept’s a global phenomenon with the format franchised to US (Bravo TV’s The People’s Couch), China, Denmark, Ukraine, France, Spain, Canada and Germany. Yes, people love watching people watching telly. Indeed, I know many researchers who find Gogglebox addictive – it’s an ethnographer’s “busman’s holiday”.
Lean is about challenging the way things are done. It focuses on the elimination of unnecessary activities, stocks, expenses, work spaces and manpower to increase efficiency and reduce costs.
I saw these two different sets of recycling bins in Changi airport on Friday and they really caught my eye.
Personally, I don’t really care who won – we’re looking at the mother of all skills gaps and need both boys and girls to engage more with STEM (Science, Technology, Engineering & Mathematics).
I and my daughter, an aspiring engineer, are loving the #ILookLikeAnEngineer campaign. What exactly does an engineer look like these days? Do check out the campaign, it’s fun and a great way of highlight the issues of women and the lack of them in STEM.
This week, the UK’s Network Rail are also keen we have a think about what an engineer looks like, but more importantly that we think about the fact that engineering works are indeed the work of engineers.
Just a quick note as it’s been a busy week what with rebranding and all!
I was really interested to see this Trend Hunter article on interactive print ads. It hit on a subject close to my heart.
Who says print is dead? Generally the smarter money sees digital as sorting the wheat from the chaff – as the pro-print report we produced for Canon shows (published under our old brand name RS Consulting), print lives on – as our respondents were eager to tell us, print is effective – it can be written on, pointed at, handed out, shared with others, put in the post and so on.
When thinking about innovation often the emphasis is on finding the new, the never done before and especially focusing on technology. How innovative a development is, is often confused with how much noise is made about it, but by focusing on the razzmatazz surrounding a development rather than the impact that it has, we’re missing a trick.