As a researcher, one of the things I most look forward to on a project is getting a first look at the data. Don’t get me wrong, I enjoy the set-up phase, but when you’ve done all the hard work designing a programme of research to answer a specific problem or question, you really want to get your hands on the data to see what people are saying and start to think about what that means for the client.
It was exciting to see Macmillan publish their “Hidden at Home” report recently, and to see it making an impact. It looked at the level of social care needs that people with cancer have, and mruk conducted the research that underpinned the report.
Social care covers a wide range of different needs, and inevitably different types of help and support are required to meet these needs. What was really newsworthy in our findings was how much support is being provided by the family and friends of people living with cancer. We found that three quarters of people with practical and personal needs were reliant on support from family and/or friends.
With a multitude of causes and adverts or people almost everywhere we turn, what does this mean for charity giving? Donor fatigue is not a new phenomenon. However, with many causes vying for our attention and both frequent natural disasters and long-standing humanitarian crises there is a clear and definite need to keep donors engaged with the cause.
We need to talk about the big C. Cancer. You may well be thinking ‘Talk about cancer, don’t we do enough of that already?’ Unfortunately the truth all too often is no, we don’t. Admittedly cancer is frequently in the news either in the form of a fundraising initiatives, such as Movember, Race for Life or regarding a new treatment made available (or not) on the NHS.
Echo-boomers, Millenials, the dot.com generation, whatever you choose to call Generation Y (those born between 1980-2000); there’s no getting away from the fact that we are a key generation with our own habits and characteristics (and yes, I am including myself here!). Having grown up during a technology and culture rich period there are certain expectations that we have of the world.
I’ve recently returned from a week in South Africa so I am trying to get used to the cold weather and ‘normal’ life. I always enjoy visiting new places and I love getting the chance to explore and experience cultures so different to those I’m used to in the UK.
Walking through Victoria station recently, I have seen a number of different charities collecting donations using ‘buckets’. Given the recent announcement from the government of an Innovation in Giving Fund whereby there will be £10 million available to use technology to encourage giving I wonder how the way in which we donate to charities will develop over the next couple of years.