Bryan Atkin

It is with great sadness that we share the news that Bryan Atkin, one of the founders of Breaking Blue, passed away at the end of last week. Anyone who met Bryan will remember him as a force of nature, an inspirational and innovative researcher who was honest to the core – a tough act…

B2B Marketing Awards – We’re finalists!

B2B Marketing have announced the finalists for this year’s B2B Awards and we were thrilled to see our name on the shortlist for the ‘Best use of customer insight’ category. We were nominated for our B2B research case study ‘Transforming Ahlstrom’s global teabag business’  describing how we helped Ahlstrom, a high performance materials company, develop a strategic plan for business…

You talking to SME?

kateA39Taxi driver . . . plumber, accountant, hairdresser, restaurateur, florist, dentist. Taking the definition as businesses with up to 250 employees (and there is no standard definition), there are over 8m SMEs in US today and c. 2.5m SMEs in the UK to name but 2 markets.

To game or not to game: an investigation of the impact of survey visualisation and gamification

how to gamify surveysThis paper describes our unique experiment on the impact of visualisation and gamification on survey design for a low-engagement topic. This paper, which has also been featured in the International Journal of Market Research, explores why, when compelling evidence for the impact of more engaging surveys exists, the average survey has changed little in recent years.