Writing home: how the meaning of ‘home’ is changing – and what brands need to do in response

We Breaking Bluers are big on extra-curricular activities. When we aren’t cycling from Glasgow to Battersea, supporting our company charities or … supporting our local pubs … we like nothing more than a natter about the broader issues that affect the work we do. A few months ago, we hit on the idea of ‘home,’ suspecting that what it means is changing, and that brands should show consumers they understand.